Work Experience
mPRessions, Atlanta, GA
Freelance PR/Special Events Coordinator, August 2010 - Present
- Coordinate logistics for a variety of events, contact media for special event coverage, publicize events through all mediums, conduct research for clients and manage the redesign and content of the mPRessions Web site.
- Clients include Best Buy, Feld Entertainment (Disney on Ice, Ringling Bros. and Barnum & Bailey Circus, Monster Jam, Nuclear Cowboyz), Magic Johnson and Allconnect.
- Responsible for media outreach for Disney on Ice, Monster Jam, Nuclear Cowboyz and Ringling Bros. and Barnum & Bailey Circus.
- Manage and execute in-store celebrity appearances at various Best Buy locations – Bubba Watson (for Tiger Wood's new EA Sports Masters video game during the Masters in Augusta, GA), Lucero (host of the Latin Grammys in Las Vegas, NV).
- Manage Allconnect’s weekly blog posts, as well as monthly media, social media and wrap-up reports.
- Assist in logistics for Best Buy/Magic Johnson guest appearances, as well as Connected Classroom initiatives nationwide.
- Coordinated and conducted logistics for Mom Blogger event prior to Disney on Ice’s Toy Story 3 opening night.
Melissa Libby & Associates, Atlanta, GA
Client Services PR Intern, January 2011 - Present
- Attend weekly meetings with restaurant clients to discuss publicity, strategies and upcoming special events.
- Assisted in the coordination of Pinkberry Frozen Yogurt’s Grand Openings and VIP Parties in Atlanta (on-site) and Miami.
- Coorindated and helped manage the Queen of Hearts Valentine’s Day event at Pacci.
- Executed two events for RA Sushi – Mardi RA (Mardi Gras celebration) and Maki Madness (sushi eating competition).
CreateTWO Letterpress Studio, Auburn, AL
Public Relations Internship for a professor, May 2010 - August 2010
- Developed letterpress media kit to encourage partnerships amongst other design, public relations and advertising agencies.
- Prepared news releases, facts sheets, bio, article, brochure, pitches, quotes and assisted in developing the letterpress Web site.
Edelman Public Relations Worldwide, Atlanta, GA
Public Relations Intern, Corporate Team, May 2009 - August 2009
- Interned in a 12-week program at the top public relations agency in the nation and largest worldwide.
- Worked with the Corporate Team to initiate press coverage and assist in client projects. Primarily worked with high-profile clients such as: Aflac, SunTrust, Wal-Mart, VF Corporation, Tiffany Co., Rockledge and IICRC.
- Developed and managed weekly broadcast, print and online coverage reports plus PowerPoint presentations on Nascar driver, Carl Edwards, on behalf of Aflac.
- Produced calendar announcements, media advisories and pitches for the Get Disaster Prepared, Savannah! event, on behalf of Walmart and the American Red Cross.
- Assisted in the launching of SunTrust's Delta SkyMiles Debit Card event, in addition to pitching news outlets nationwide.
- Coordinated and executed media plan for the Chattahoochee River Beautification Day event, hosted by Rockledge Resort.
- Crafted three story angles and organized national media contact lists for the IICRC (Institute of Inspection, Cleaning and Restoration Certification).
- Prepared communication plan for Edelman's future recruitment program and conducted a presentation for the top Atlanta executives, which was videotaped and sent to Chairman Richard Edelman to promote the plan nationwide.
Group Member for Academic Class, January 2010 - May 2010
- Conducted focus group and designed a questionnaire for club members to solidify the needs for the campaign.
- Developed a communication plan to increase visibility, membership and participation for the AU Red Cross Club.
- Designed a brochure, flyer and t-shirt, recorded PSAs, wrote an article and blog, produced a YouTube video and implemented a website to support our slogan Act Local, Think Global.
Sales Associate, April 2005 - January 2009
- Worked in sales and customer service during high school and college breaks.
- Participated in customer service workshops to learn how to effectively engage in customer purchases.
- Developed floor plans for new merchandise.